Pop Decentralization: How Local Music Cultures Seize Opportunities
Former Spotify Chief Economist Will Page recently published a study titled Glocalisation of Music Steaming Across and Within Europe, highlighting a growing preference for local artists and languages among the public. Simultaneously, we are witnessing non-English-speaking countries consistently disrupting the global music market, with K-Pop, Latin music, and Afrobeats making significant impacts. For those of us in non-English-speaking countries, how should we interpret these phenomena, and how can we seize the unprecedented opportunities?
